We’ve spent lots of time working out the best thing to do for the planet, taking a holistic view. This means trying to do lots of things at once! We’re moving towards a circular economy model where planetary resources are reused and recycled as much as possible. And this works best with metal – the recycling rates for aluminium in the EU average at 86%, whilst plastic is recycled at about 10%. This means plastic has a much higher risk of ending up in landfill or in the natural environment. We’ve selected our bottle manufacturing partner really carefully because they’re working to reduce the carbon footprint of their manufacturing facilities, so over time, the carbon footprint of our aluminium bottle will reduce.